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UNICUM Merchandising

Custom Manufacturing

Custom Manufacturing of Promotional Products to Your Specification

Your own product instead of catalogue stock: we manufacture to your technical drawing, specification sheet or physical sample – from feasibility check and pre-production sample through to delivery.

Since 2003 GOTS-certified 100+ active webshops carbon-offset shipping

When a catalogue item does not meet your requirement, we build the product. Custom manufacturing – also referred to as custom production or private label – means construction, material, dimensions, colours and features are made to your specification. The starting point is whatever you can supply: a specification sheet, a technical drawing, a product photo, or a physical sample to work from.

What we can read from your reference

The more precise the reference, the more reliable the first pricing statement. We can work with:

  • Technical drawing with dimensions, seam runs and positions of pockets, straps and closures
  • Physical sample as a reference – for example a predecessor model from an earlier procurement whose construction has proven itself
  • Colour reference as a PMS value rather than a description, stated separately for material and decoration
  • Material specification with weight, for example canvas in oz or polyester in denier
  • Feature detail: lining, padding, webbing width, zip brand, base reinforcement
  • Labelling: woven label, care label, country-of-origin marking, hangtag
  • Packing requirement: individual polybag, box quantity, carton marking
On the left a technical line drawing of a robot arm showing joints and proportions, on the right the finished metal keyring manufactured from it
From construction reference to finished article: on the left the line drawing with joints and proportions, on the right the cast metal execution. The clearer the reference, the less is left to the factory's interpretation.

An incomplete reference is not a blocker. If half of these points are missing, we make reasoned assumptions for the initial costing and disclose them – so you can see what the price rests on.

Evidence, supply chain and material testing

In longlist screening it is not the product idea that decides, it is the evidence. Which social audits exist for a factory, and which material test reports are meaningful, differs by factory and product group – a blanket assurance would be worthless here.

So we work the other way round: tell us the standards your procurement policy requires. Before the sampling phase we will tell you what we can evidence, what we need to commission, and where something does not exist. For textile components we are a GOTS-certified dealer and an official Stanley/Stella retailer; screen printing, DTF and embroidery run in our own facility and are therefore directly controllable.

Screen printing carousel with multiple print stations and garments loaded on the platens in the production hall
Screen printing, DTF and embroidery run in-house in Bochum. This is the part of the chain where we do not pass on a third party's assurance – we carry the liability ourselves.

Quantity, lead time and delivery terms

Three figures are enough for a reliable first response – and they are exactly the three already in your requisition:

  • Target quantity: it determines tooling cost, price break and which construction is economically viable at all. We have manufactured five-figure lots repeatedly – the largest single lot comprised 29,621 units.
  • Target date: sampling rounds and transport route drive the lead time. Give us the date the goods must be on the ground and we will tell you whether it holds – and if not, where it breaks.
  • Target price: a stated target price shortens the loops considerably, because we tailor the construction to it rather than costing past it.

Delivery terms, customs clearance and delivery format are agreed per project. On request we deliver not merely to a dock but pre-kitted – one institutional bag project was handed over picked in boxes of 80, 11,694 units in total.

Three stacked unprinted corrugated cartons on a wooden surface, the top one open with cream canvas bags packed upright in even rows
Delivery need not be palletised: goods can be pre-picked into defined box quantities – matched to your goods-in process and onward distribution to sites.

For procurement and awarding bodies

We are used to being vetted as a supplier and we participate in tenders and eAuctions. Evidenced from live projects:

  • Manufacturing in accordance with tender documentation and supplied design artwork
  • Reproducible specification: repeat runs identical to the first lot, years later – one model reached 57,586 units
  • Integration with procurement systems via OCI and punchout, with role permissions, cost centres and budget control
  • Head office in Bochum, second location in Vienna, trading since 2003

For supplier registration and self-declaration you will need company data, capacity figures and reference volumes. Request this documentation directly – we will supply it in the format your portal requires.

Product groups

The process above applies regardless of product group. Constructions, materials and reference volumes in detail:

We also custom-manufacture drinkware, textiles and technology items – please contact us directly for these. If the product itself is still to be developed, the route runs via product development and sourcing.

Submit your specification

Send us your specification sheet, drawing or product photo together with target quantity, target date and target price. You will receive a feasibility statement and a price corridor – and if your specification is not viable at that quantity, we will say so rather than sell you a sampling round.

By phone: +49 234 601417-60 – or submit your specification via the contact form.

From specification to delivery – in six steps

Specification review

You send a specification sheet, technical drawing, product photo or a physical sample. We read construction, material, dimensions, colour references and labelling from it – and tell you what is viable at your target quantity.

Feasibility and target price

You receive a feasibility statement and a price corridor for your quantity – including the points where a change in construction moves the price significantly.

Sampling

The first sample is built from your drawing or reference. Material, hand feel, stitching and colour are checked against your specification and refined.

Pre-production sample and sign-off

Before production starts, a production-identical sample goes to you for approval. This sample is the binding benchmark for the run – and the basis for any later repeat order.

Production and goods inspection

The run is produced against the approved sample. Goods are inspected before shipping, so deviations do not surface at the destination.

Delivery, kitting, warehousing

Delivery under the agreed terms – optionally pre-kitted, picked in defined box quantities, or into our warehouse for call-off via your webshop.

View fulfilment →

Have a concrete project in mind? Let's find the right solution together.

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Custom manufacturing in numbers

84,699 units custom-manufactured

Across all product groups – ongoing business, not history.

78,159 bags and backpacks

Manufactured to customer specification for 10 clients.

29,621 units in a single lot

Largest single lot: an RPET backpack in custom production.

57,586 units of one model

A customer-owned bag model across several identical repeat runs.

Repeat production to specification

The same specification manufactured again years later – identical to the first lot.

Experience with tender procedures

Manufactured in accordance with tender documentation and supplied design artwork.

Frequently asked questions

What is the difference between custom manufacturing and printing stock items?+

With printed stock items you select an existing catalogue product and we decorate it with your logo. With custom manufacturing the product itself is built to your requirement: construction, dimensions, material, colours and features are made for you. The result does not exist in any catalogue beforehand.

What is the minimum quantity for custom manufacturing?+

The threshold depends heavily on the construction – a simple tote carries at far lower quantities than a padded bag with a custom dyed material and a woven label. Tell us the construction and your target quantity and you will get a binding answer rather than a blanket figure.

Can you manufacture against a tender specification?+

Yes. We have produced custom runs in accordance with tender documentation and supplied design artwork, and we participate in tender procedures and eAuctions. Send us the document – we will review the specification for feasibility and target price.

Can a model be reproduced identically at a later date?+

Yes, which is precisely why the pre-production sample is documented and approved. We have re-manufactured models to an identical specification across several years – one model reached 57,586 units across multiple lots this way.

What supply chain and material test evidence do we receive?+

Which social audits and test reports exist for a given factory depends on the factory and the product group. Tell us the standards your procurement policy requires – we will provide the corresponding evidence during the quotation phase and state openly where something is not available.

How long does custom manufacturing take?+

Lead time depends on construction, sampling rounds, production volume and transport route. Give us your target date – we will confirm whether it holds and state the concrete lead time for your project rather than a generic figure.

Ready for your merchandising project?

We develop the right solution – from the first idea to delivery.

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