Writing instruments - brand ambassadors with line width
Ballpoint pens, fineliners and pencils are the classics among promotional items – but they are far from being outdated. With high-quality branding, sustainable materials and suitable manufacturers, writing instruments become real image carriers – from promotional items to high-quality gift packaging.
Why writing instruments work
Writing instruments are among the most frequently used everyday products. With their permanent presence on desks, in bags or at meetings, they create unobtrusive but effective touchpoints for your brand. Their feel, their functionality – and their origin – determine the impression they make.
Your advantages at a glance:
Long service life = high advertising impact
Large selection of materials, shapes and price ranges
Ideal as a giveaway, onboarding tool or business gift
Optionally sustainable, made in Germany, recyclable or refillable
Brand quality - Made in Germany
We work exclusively with selected manufacturers – from inexpensive to premium, from sustainable to exclusive. So you get the right writing instrument for every occasion.
Brands by price segment (selection):
? Entry level (budget / promotional items):
Senator® (Lower Saxony) – market leader in the ballpoint pen segment
UMA® (Black Forest) – Price-performance & environmental certificates
Prodir® (CH/D) – Design-oriented, sustainable, also recycled plastic
✒️ Mid-range (Image & Office):
Schneider® – Quality recorders made in Germany, also Bio-Line
Lamy® – Form, function & corporate design capability
Stabilo® – iconic in the educational environment, colorful & CI-compatible
?️ Upper class (gift & exclusive):
Pelikan® – Traditional brand, engravable, ideal for anniversaries
Faber-Castell® – Precious wood, metal, luxurious packaging
LAMY Studio / Scala series – design awards, presentation quality
All models can be customized – with pad printing, engraving or special packaging.
Refinement & individualization
Procedure:
Pad printing (1-4c)
Engraving (laser engraving for metal)
Digital printing (multicolor on light surfaces)
Special color housing / clips according to Pantone from 5,000 pieces
Packaging:
Single packaging in cardboard box or case
Gift box with embossed logo
Inserts with welcome message / QR code
Sustainability & responsibility
In the stationery segment, too, we consistently focus on resource-saving materials and climate-conscious production.
Sustainable options:
Housing made from recycled plastic, cardboard or organic PLA
Refill systems for ballpoint pens & rollerballs
CO₂-compensated production & FSC packaging
Production “Made in Germany” = short delivery routes & fair standards
Certificates possible: Blue Angel, ISO 14001, EMAS, ClimatePartner
Application examples - Writing instruments in use
? First semester equipment or study start sets
? Conference materials & press conferences
? Onboarding kits for new employees
? Anniversary gifts for partners or alumni
UNICUM Merchandising - Your partner for high-quality writing instruments
Whether 5000 ballpoint pens for a trade fair or 50 engraved gift pens as an exclusive gift – we advise, design and deliver full-service solutions for every segment.
Our services:
✔️ Brand advice & product range selection
✔️ CI-compliant design & personalization
✔️ Sustainable & fair production methods
✔️ Logistics, storage & shipping services
Do you have questions or are you planning a specific project?
We support you in the implementation of your merchandising projects – individually, reliably and with a comprehensive full service: from the product idea to design and web store to logistics. Let us know what you have in mind – we will advise you personally and without obligation.
Why UNICUM Merchandising?
- ✓ Personal contact for your project
- ✓ Quick response – usually within 24 hours
- ✓ Full service for corporate, university & associations
- ✓ Over 20 years of experience in merchandising & full service