Something new was needed: special, limited and to the taste of the students. These were the motives for the Bonn-Rhein-Sieg University of Applied Sciences to think about a special textile edition. So, with the support of UNICUM Merchandising, the idea was born to create a tone-on-tone line and to focus entirely on the color black. The final design was quickly decided: a classic college motif, printed in black, on black Fair Wear and GOTS-certified textiles. These come from the EARTHPOSITIVE® collection from the Continental Clothing brand. Classic, stylish and an absolute eye-catcher that quickly became a success.
The example of Blackline shows once again that, in addition to timeless classics, university ranges should always be enriched with new, experimental products in order to offer lasting novelty value. This is the only way to keep them attractive to students in the long term.