Renaming a university is a major challenge in itself: from the appearance to the signage, from the website to the stationery, no stone is left unturned. With strong support from UNICUM Merchandsing, the Ostwestfalen-Lippe University of Applied Sciences also relaunched its web store and product range at the same time. Closely based on the corporate design, a modern and coherent range has been created that has a number of highlights to offer the more than 6000 students. So far, the range includes 18 items, including well-known classics such as the coffee mug or the conference folder, but also innovations (Emsa thermo mug, Mizu drinking bottle, pocket hole punch, 4-in1 charging cable).