Skip to main content
UNICUM Merchandising

Magazine

Promotional Products Basics

10 articles

Guide

Upcycled Merchandise: Turning Event Banners, Flags and Lanyards into New Promotional Products

After every trade show, conference or anniversary celebration, banners, flags, tarpaulins and lanyards are left over. Most of it ends up in

09. October 2026
Guide

Christmas Gifts for Business Clients: What Really Lands

A well-considered client gift at Christmas can deepen relationships. A poor one damages them. This guide shows the difference – and gives a

16. July 2026
Guide

Corporate Advent Calendars as Promotional Products: When They Pay Off – and When They Don't

Advent calendars are booming. Companies use them for employees and customers, often without clarifying the logic behind them. This article s

16. July 2026
Guide

Calendars as Promotional Products: Wall Calendars, Desk Calendars and Planners Compared

No other promotional product stays with the recipient as long as a calendar. But only if it is good enough to be hung up or put on display.

16. July 2026
Guide

Promotional Items for Trade Show Stands: What Really Lasts – and What Goes Straight in the Bin

At trade shows, more money is wasted on promotional items than in almost any other context. The underlying problem: quantity beats quality.

16. July 2026
Guide

Trade-Show Giveaways That Stay in Mind

Which promotional gifts really work at trade fairs, how to avoid wastage and find alternatives to the throwaway pen – such as recycled plast

05. June 2026
Guide

Promotional Products Made from Organic Cotton, Recycled Materials & More: A Guide for Companies

How to choose promotional products that strengthen your brand – by material, certification, packaging and shipping.

28. May 2026
Guide

Promotional Product Sourcing: Private Labels & Custom Production

How custom promotional products and private labels are created – from the initial idea and sampling to reliable procurement.

13. May 2026
Guide

Promotional Products with Logo: Make Your Brand Visible

Which products suit logo printing, which finishing methods exist and how to avoid wastage – the compact practical overview.

12. May 2026
Guide

Promotional Product Trends 2026: What Matters Now

Sustainability, quality over quantity and smart gadgets shape the promotional year 2026. An overview of the key developments.

28. April 2026
Get in touch