Magazine & Guide
Knowledge about merchandising & promotional products
Practical know-how on sustainable promotional products, employer branding, full-service and more – so your brand resonates.
Merchandising Fulfilment: Outsourcing Warehousing, Shipping and Returns
When outsourcing warehousing and shipping pays off – and what professional merchandising fulfilment includes.
11. June 2026 GuideBuilding a Uni Shop: University Merchandising from Idea to Campus Store
How universities, faculties and student unions build their own merchandise shop – and what matters for range, textiles and logistics.
10. June 2026 GuideCorporate Fashion: Branded Clothing That Strengthens Teams
Why consistent branded clothing is more than a dress code – and what companies should consider in material, fit and finishing.
09. June 2026 GuideIntroducing School Clothing: A 7-Step Guide for Schools
Do you want to introduce school clothing at your school? From the initial idea to parent involvement and setting up your own school shop – h
08. June 2026 GuidePromotional Products in Full Service: Process, Benefits and Costs
What full-service promotional products actually means – and when outsourcing to one partner pays off. Process, services and cost factors at
07. June 2026 GuideSchoolwear Around the World: How Other Countries Approach It
From the UK to Japan, school uniforms are a common sight in many countries. We take a look at the bigger picture – and what Germany can lear
06. June 2026 GuideTrade-Show Giveaways That Stay in Mind
Which promotional gifts really work at trade fairs, how to avoid wastage and find sustainable alternatives to the throwaway pen.
05. June 2026 GuideSchool Clothing – Pros and Cons: Arguments for Parents and Schools
More community or less individuality? The key arguments for and against school clothing, presented objectively.
04. June 2026 GuideFull-Service Merchandising vs. In-House: A Decision Guide
Source it yourself or outsource? We compare effort, cost and risk – and show when a merchandising full-service really pays off.
03. June 2026 GuideCampus Merch: Which Items Resonate with Students
Hoodies, bags, and mugs: which university merchandise students actually wear – and what matters most when it comes to product range and qual
30. May 2026 GuideMerchandise for Student Councils & Unions: From Logo to Shop
How student councils and unions can create their own merch – from design and print runs to a shop that boosts their budget.
29. May 2026 GuideSustainable Promotional Products: A Guide for Companies
How to choose promotional products that strengthen your brand while being ecological and fair – from material to carbon-offset shipping.
28. May 2026 GuideWelcome Pack for New Employees: Contents, Budget & Tips
What should go into a good onboarding pack, what budget is realistic, and how a welcome kit contributes to your employer brand.
27. May 2026 GuideHow to Set Up a Fan Shop for Your Club
From club logo to a fully operational fan shop – how clubs can offer merchandise and teamwear without the risk of holding stock, and boost t
26. May 2026 GuideCustomising Kits & Teamwear: Flex, Flock, Sublimation, or Embroidery?
Which customisation method suits kits, names, and numbers? A comparison of common techniques for club teamwear.
25. May 2026 GuideCity Souvenirs & Merchandise: Ideas for City Marketing
Which souvenirs and promotional items bring cities and tourist regions to life – and how a dedicated shop can support marketing efforts.
24. May 2026 GuidePromotional Items for City Festivals & Anniversaries
From giveaways to special editions: Which promotional items are suitable for city festivals, anniversaries, and Sunday shopping events.
23. May 2026 GuideMerch for Musicians & Creators: From Design to Drop
How musicians and creators can produce their own merch – from design and textile selection to a limited drop.
22. May 2026 GuideBuilding a Merch Shop for Creators: On-Demand or Stock?
Print-on-demand or stock production? How creators can choose the right approach for their merch shop.
21. May 2026 GuideEmployee Gifts & Onboarding Kits: Ideas That Land
How thoughtful welcome packages and employee gifts strengthen retention, sharpen employer branding – and what to consider when implementing
20. May 2026 GuideSetting up an Employee Shop: Closed Shop with Budgets & Roles
How companies can set up a closed employee shop – with login, budgets, role permissions, and location logic.
17. May 2026 GuideOCI Integration Explained: Merchandising in Your Procurement System
What OCI and Punchout mean – and how a merchandising shop can be integrated directly into SAP and other systems.
16. May 2026 GuideSetting Up an Employee Store: How a Company Store Works
How a closed employee store combines procurement, budget control and brand consistency – and noticeably relieves HR.
15. May 2026 GuideOn-Demand vs. Stock Production: A Merchandising Comparison
When to choose on-demand production and when to opt for stock-keeping – a comparison of costs, delivery times and risk.
14. May 2026 GuidePromotional Product Sourcing: Private Labels & Custom Production
How custom promotional products and private labels are created – from the initial idea and sampling to reliable procurement.
13. May 2026 GuidePromotional Products with Logo: Make Your Brand Visible
Which products suit logo printing, which finishing methods exist and how to avoid wastage – the compact practical overview.
12. May 2026 GuideTextile Finishing: Screen Printing, Embroidery & Transfer Compared
Which finishing method suits which motif, material and quantity? The practical comparison for on-brand textiles.
08. May 2026 GuidePromotional Product Trends 2026: What Matters Now
Sustainability, quality over quantity and smart gadgets shape the promotional year 2026. An overview of the key developments.
28. April 2026